Search Engine Optimization
										
										Search engine optimization (SEO) is the process of improving
											the quality and quantity of website traffic to a website or a web page from
											search engines. SEO targets unpaid traffic (known as "natural" or "organic"
											results) rather than direct traffic or paid traffic. Unpaid traffic may
											originate from different kinds of searches, including image search, video
											search, academic search, news search, and industry-specific vertical search
											engines.